The At-Retail Media channel reaches an undiluted audience of consumers, where and when they are making buying decisions. Moreover, new merchandising methods and emerging technologies make it possible to verify and measure At-Retail Media placement. The At-Retail Media Conference & Product Showcase combines established at-retail media solutions with emerging technology providers to give a complete and comprehensive view of the At-Retail Media channel. At-Retail Media is a workshop organized by POPAI.

POPAI is the only non-profit association serving the global marketing at-retail industry. On its member's behalf, POPAI initiates strategic programs that positively impact the industry's direction and protect the industry from undue regulation. POPAI provides the industry with research, education and resources; plus the Outstanding Merchandising Awards (OMA) contest. The organization also facilitates an international dialogue and information exchange between its worldwide members. POPAI is at the forefront of an industry-wide initiative to assure the integration of Marketing at-Retail into the media mix through Shopper Engagement metrics. POPAI is also leading the industry in the area of digital signage and supporting media networks -- technology that has already opened up the market to hundreds of new creative ideas that promise to further stimulate growth.