INDUSTRY PRESENTATION IIR: Market Research and Strategy Development for Package Design (PROOF) Chicago, IL - October 1, 2007 | By | Dr. Rajeev Sharma, Founder & CEO, VideoMining
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Understanding and incorporating the retail context in the design and evaluation of packaging has never been more important! This requires a systematic evaluation of packaging in a real-world setting using a process that incorporates the shopping environment, the target audience and their mission. Traditional research approaches cannot deliver the insights needed to perform such evaluation. Fortunately, technology breakthroughs have created automated research methodologies that uncover relevant shopper insights in real-time. Learn how to harness these technologies to match the objectives of a brand with the needs of shoppers. About IIR: Market Research and Strategy Development for Package Design (PROOF)PROOF was created to address specific themes regarding packaging at retail. From the market research to the packaging innovation, you will leave with a plethora of ideas to help drive your brands to new heights. PROOF’s objective is to unite market researchers, marketers and designers to discuss innovative market research techniques being applied to prove the value of packaging at each step of the design process. PROOF is made possible through IIR. Established in 1973, IIR is the world's largest Human Capital company with a global network of 45 businesses and 116 operating units. Every year, IIR works with hundreds of thousands of business executives providing them with knowledge and skills through training, conferences, seminars, e-Learning, blended solutions, exhibitions, consulting and mentoring. IIR owns the complete spectrum of an organization’s business knowledge and skills needs. IIR's conferences address the areas of finance, marketing, design, insurance, pharmaceutical, manufacturing, and information technology. |
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