The VideoMining Test Store Platform (TSP) enables retailers to understand and improve the various dimensions of the in-store experience. Retailers utilizing VideoMining TSP can test concepts and evaluate processes in a subset of their stores to define the optimal conditions and execution strategies before they are broadly deployed. Utilizing VideoMining TSP quantitative and qualitative information, retailers establish a “behavior baseline” for their stores. From then onward, TSP delivers ongoing measurement of the impact that new initiatives and changes have on customer behavior. VideoMining TSP provides a powerful means to analyze and optimize each customer-facing element of the store in order to create the best possible retail environment.

At the heart of VideoMining TSP is an array of non-intrusive video sensors arranged to achieve complete store coverage and fully utilize VideoMining’s automated behavior recognition technologies. Once installed and configured, VideoMining TSP is capable of deriving a wealth of data about in-store behavior. Stores equipped with VideoMining TSP provide a continuous pipeline of information that delivers timely feedback on the success of initiatives across multiple functions of retail. Convenient and timely access to this information empowers retailers to evaluate and approve initiatives more quickly and refine flawed approaches before they are implemented.

VideoMining TSP data is delivered through four distinct report varieties, which range from quantitative measures to more subjective visualizations and actual video segments. The reports and analyses are tailored to provide specific critical data, answer particular questions or address key strategic issues as defined by you.

Retailers who use VideoMining TSP to arrive at the best strategies for store design, merchandising, marketing and service truly have The power to see more^TM.